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Professional background

Long Island, New York

Ryan Brady.

Search strategy.
AI & automation.

My background is in intelligence analysis and marketing. These days, I connect research, strategy, and hands-on building.

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The path so far

IntelligenceSearchAI

The work so far.

From intelligence and entrepreneurship
to enterprise search and AI.

Terakeet

Nov 2019 – Present

Current chapter

Director, Search Strategy

Leading enterprise search and AI-visibility strategy, with an emphasis on how people and answer engines find useful information.

  • Search strategy across traditional SEO and AI answer engines.
  • Content frameworks, governance, and practical team playbooks.
  • Applied research into LLM behavior and content visibility.
Role details

Lead enterprise search and AI-visibility strategy for Fortune 500 brands across traditional SEO, generative engine optimization, and LLM citation management. Senior strategic voice to CMOs and VPs across investment, retail, and consumer categories. Define content frameworks and governance for agentic-ready content systems, taxonomy of intents and topics, structured-data enrichment, source-of-truth mapping, and authority signals that make content discoverable and citable by modern answer engines. Own applied analysis of LLM behavior, prompt patterns, and cross-platform visibility mechanics across ChatGPT, Perplexity, Gemini, and AI Overviews. Codify frameworks into playbooks, templates, and trainings the analyst team re-uses across a hub-and-spoke operating model.

Progression at Terakeet

Technical SEO Lead

Consulted on enterprise SEO strategies and built technical roadmaps for Fortune 500 clients. Translated complex site architecture and indexation challenges into clear strategic recommendations.

SEO Manager

Managed enterprise SEO programs across multiple client verticals, coordinating strategy execution with content, product, and delivery teams for Fortune 500 clients in mortgage, finance, retail, and consumer categories.

Sr. SEO Analyst

Executed technical audits, keyword research, and content optimization strategies for enterprise clients, supporting program-level growth targets across organic search.

SEO Analyst

Performed website audits, competitive-market opportunity analyses, and site-structure recommendations for enterprise SEO programs. Learned the fundamentals of enterprise search at scale.

Building from the ground up.

Earlier ventures

Digital Braid

Co-Founder / Head of SEO & Digital Strategy

Co-founded an e-commerce company and led organic growth, content strategy, and performance marketing.

Role details

Co-founded and scaled a direct-to-consumer e-commerce company from zero to acquisition by a global brand. Led all organic growth, content strategy, and performance marketing.

Social Weave

Founder / Social Media Growth Consultant

Built social audiences, ran brand campaigns, and launched content sites.

Role details

Built and managed a network of 10 million followers across Twitter and Instagram, running advertising campaigns for some of the world’s largest brands. Launched content hub websites generating millions of clicks and substantial revenue.

An analytical foundation.

Where the research habits started.

Society of Former Special Agents of the FBI

Intelligence Analyst

Role details

Conducted technology and communication assessments, analyzed web analytics for strategic recommendations, and executed a survey of 600 current and former FBI Special Agents.

Nassau County Police Department

Intelligence Analyst Intern, Intelligence Division

Role details

Summer internship within the Intelligence Division supporting active investigative and analytical efforts. Conducted intelligence research using law enforcement databases, OSINT, and confidential data systems. Authored formal intelligence reports with risk assessments and actionable recommendations.

What I work on.

The strategy and the building.
Open a category to explore.

AI & AutomationAI Agent Development · Agent Architecture & Orchestration
  • AI Agent Development
  • Agent Architecture & Orchestration
  • Self-Improving Loops & Feedback Systems
  • Evals & Observability
  • Tool-Use Patterns & MCP
  • LLM-Based Workflows
  • RAG Systems
  • Prompt Engineering
  • Context Engineering
  • Workflow Automation
  • Custom AI Tooling
Search & AEOEnterprise SEO · Technical SEO
  • Enterprise SEO
  • Technical SEO
  • Answer Engine Optimization (AEO)
  • Generative Engine Optimization (GEO)
  • AI Search / AI SEO Strategy
  • AI Citations & Answer Presence
  • Answer-Ready Content (FAQs, Buying Guides, Comparisons)
  • LLM-Readable Experiences
  • Agentic Discovery Systems
  • LLM Citation Management
  • AI Visibility Research & Measurement Pilots
  • LLM Behavior Analysis
  • Crawlability, Indexation & Canonicalization
  • Redirects, Robots Directives & JavaScript Rendering
  • Site Migrations & Launch QA
  • Structured Data, Schema & JSON-LD
  • Semantic HTML, Entity & Product Schema
  • URL Architecture, XML Sitemaps & robots.txt
  • Hreflang & International SEO
  • Internal-Linking Systems
  • Rendering Strategy (SSR / SSG / ISR / CSR)
  • Core Web Vitals (LCP, INP, CLS) & Web Performance
  • SEO Automation, Monitoring & CI/CD Quality Gates
  • Log-File & Crawl Analysis (incl. LLM Crawlers)
  • llms.txt & Machine-Readable Endpoints
  • Product Feeds, Catalog & Taxonomy Signals
Content OperationsEnterprise Content Strategy · Global Content Strategy & Localization
  • Enterprise Content Strategy
  • Global Content Strategy & Localization
  • Search-Demand Content Roadmaps & Gap Analysis
  • Center-of-Excellence Operating Models
  • Agentic-Ready Content Systems
  • Taxonomy & Intent Design
  • Source-of-Truth Mapping
  • Editorial Governance
  • Content Ops Frameworks
  • Templates & Playbooks
  • Hub-and-Spoke Operating Models
Data & AnalyticsMarketing Data Infrastructure · AI Citation Tracking
  • Marketing Data Infrastructure
  • AI Citation Tracking
  • KPI Frameworks & Executive Dashboards
  • Attribution Modeling
  • Dashboards & Instrumentation
  • Reporting Automation
  • Experimentation Design
EngineeringFull-Stack Web Development · Search-Friendly Application Architecture
  • Full-Stack Web Development
  • Search-Friendly Application Architecture
  • Centralized Metadata, Sitemap & Redirect Services
  • API Integrations
  • Data Pipelines
  • CMS & Headless Architectures
  • Publishing Pipelines
  • Cloud Infrastructure
Product ManagementProduct Roadmapping · Backlog Management
  • Product Roadmapping
  • Backlog Management
  • Requirements & User Stories
  • Cross-Functional Leadership
  • A/B Testing & Experimentation
  • OKRs & Goal Setting
  • Customer Research
  • Agile Delivery
Leadership & StrategyC-Suite Stakeholder Management · VP-Level Executive Influence
  • C-Suite Stakeholder Management
  • VP-Level Executive Influence
  • Vendor & Agency Management (SOWs, Budgets, Deliverables)
  • Framework & Playbook Design
  • Executive Communication & Leadership-Ready Narratives
  • Team Coaching
  • Applied Research
Intelligence & OSINTBrand Intelligence · OSINT
  • Brand Intelligence
  • OSINT
  • Threat Detection
  • Sentiment Analysis
  • Identity Attribution
  • Digital Forensics

Where it started.

Education & perspective

2008 – 2012

Mercyhurst University

Bachelor's Degree, Intelligence Studies

Intelligence analyst training in collection, correlation, and analysis of intelligence data for government and private sectors, including business, law enforcement, national security, cybersecurity, and military applications.

From the people I work with

Colleague recommendations

My independent automation work

Digital Braid